Jul 24, 2020
Why I Failed When Start Reaching Customers and Making No Money
The four steps that I had missed to reach target markets and make money
Now I see lots of new ideas that are interesting, but there are a few ideas that can convert to be a business. Why many startups are blocked to go to the next stage, so do I. This article from my direct experience will help you develop better product offerings than I did.
1. Know Whom We Are Trying to Reach
I have started my clothing brand because I want to make money, and I like this style. I think it will have folks like the same as me and become my customers.
I am wrong.
As I have mentioned in 3 Things to Stop Doing Niche Marketing Campaign If You are not Finish This Article yet about identify target market who will pay for you. There is an accessible introduction for those who will start a business.
You have to know who is exactly your customers. This part is a critical part because if you cannot specify the target market, you may have a direction and marketing campaign that wastes your cost and time.
2. Know What is Your Customers’ Job-to-be-done
The second mistake is that I designed a blazer without talking to anyone. Just create what I want to wear. Of course, nobody is interested in my offerings. My blazers have sales. I need to talk with the customer before production.
When you go out to talk with people (that may be potential customers), you need to find out what they need to complete or archive. Many things will come through your minds while there are many problems, pain points, and obstacles from the interviewees. Take a breath. It is as simple as what is most important in your life.
“Customer don’t buy products, they hire products to do a job”
Clayton Christensen
In point of customers’ view, what is their critical pain? This thing is to select pain to develop a solution that worth paying. How many people have the same problem? This part is to think about how big market size. Your answer may be simple enough to let customers pay you.
3. Know Where to Reach Your Customers
Third, I think that social media is the primary tool to sell automatically. Post and wait for somebody to click a shop button. What do you think? Yes, nobody sends a message to me. Then I started to boost the post with too board target and no direct. Waste money without sales. I have to find out where my customers are.
Beside find out customers’ needs, there is another thing to think about the lifestyle. These questions may help you develop questions for interviews.
Where they often go?
What is their schedule along a week?
Who are their favorite influencers?
What do they spend most time?
How do they get updates?
These details can help you shape how your customer looks like, and do not forget to think about why they do.
4. Know What to Say with Your Customers
The last mistake is that I said what I want; it does not come from my customer’s voice. The key visual and content are designed base on my preference again. I have noticed that I posted without consistency. Some worked. Some no engagement. I think I have a problem with my value proposition.
It is time to say what your value proposition of a product or service which comes from actual customers’ insight. It has to have to say how the product helps them by providing something beyond others. This is a reason why they have to adopt a product.
“Talk to someone about themselves and they’ll listen for hours.”
Dale Carnegie
You can create MVP (Minimum Viable Product), the developed product that is good enough for customers, and try with a small target group. There is another option that revisits people you used to talk to and get their feedback. If you can speak the customer’s language, they will accept your product or brand. Then you can make sales.
Summary
1. Do not waste your time with the wrong people
2. Think about your solution as simple as a job to be done
3. Walk together with your customers’ view
4. Talk from your heart and use customer’s language
In conclusion, you can launch products as MVP or scalability effectively by learning from my experience and make it better. (I believe you can do it) Good ideas can be a good business with these four steps to the right target to get them to pay you.
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